052 – Joe Castaldo of The Style Council – The Speed of Fashion

Joe Costaldo

Joe Costaldo of The Style CouncilSetting the standard for both hand painting and computer aided design with The Style Council…

Joe Castaldo, President of The Style Council (the USA’s leading textile design and service studio), joins Stephanie Benedetto and Samantha Cortes in the MouthMedia Network studios powered by Sennheiser.

In this episode:

  • The way business keeps pace with the pace of changing fashion
  • How Castaldo’s background as a clothing designer provides value
  • The process creative people go through, travel, being able to look at every designer’s work, life, what’s in museums, and on the street, and bring it into what the Style Council does
  • Putting together trends, giving the intel to artists who will do the best with it
  • Predicting colors, palettes
  • Designing prints
  • Creating and impacting CAD software
  • Going back to handpainting, and how that helps with copyright concerns, products so different than others, and that luxury has expense
  • It is like a science project how dyes and heat react to fabrics, and how The Style Council is constantly pushing the envelope with what’s possible
  • Castaldo works with 4-5 people who have been there 36 years, and his sense of responsibility and obligation, like family,
  • The fight to be organic and natural given the cost
  • How working with designers can connect you to the world
  • Education vs. spirit of wanting to change the world


051 – Bruce Thomson of BrightLabel – The Label is the Story


Digital product labeling that enables consumers to go beyond the traditional label to learn more about product origin, materials and features, and to help brands establish a new, digital channel to engage directly with and learn from their customers…

BrightLabelBruce Thomson, Co-founder/CEO of BrightLabel (a software platform that leverages mobile technology to enable digital product labeling in the textiles and apparel sector), joins Stephanie Benedetto and Samanta Cortes in the MouthMedia Network studios powered by Sennheiser.

In this episode:

  • Getting dynamic transparaent info on material certifciations in hands of consumers
  • Consumers looking for more out of porducts, to make more informed decsions on what they purchase and wear
  • Most labeling contains little practical info
  • Why this hasn’t been done before, regulatory regimes around the world dictating what labelled on products
  • FTC regulated in America
  • Unfortunate that the story of products isn’t told – Made in Mexico but with Amercian cotton?
  • Symbols on labels mean little
  • BrightLabel builds a label system  — more informed and better for customer while building something that works for manufactorers and brands themelevesBrightLabel
  • Built a platform to integrate info about a product, including dynamic value chain map, provides elegent package attached to the product in retail environments
  • Designers being responsive, value it generated in brand loyalty and what you stand for as a company, and content story piece, outwieghs any competitive challenges
  • Integrating into a digital label provides additional info to consumer assuring high quality
  • BrightLabel not generating new content yet, or reinventing information or content, partnerships of value
  • Important to engage with brands across supply chain
  • Behavioral change with consumer will be necessary to get the, to scan it
  • Partnerships with companies like Lenzing
  • FTC is exploring options to move to more modern format of labeling, and scale up and push out digital labeling standard
  • Focusing on sectors where this can have added value
  • Scanning a product label can translate a label to native languge
  • Implementing “DNA” into thread, and the intersection with Bright Label work
  • Able to extract significant value i.e. verifying fill count or material origins, differentiate quality work from substandard
  • Fly fishing, and how spending a lot of time traveling inspired business
  • Economics

050 – Julie Golden and Amy Adair of ADAY Clothing – Technically Conscious Clothing


Repurposing everyday clothing with one of a kind intelligent fabrics…

ADAYJulie Golden (Operations Manager) Amy Adair (Production) of ADAY Clothing (consciously designed clothing reinvented with technical fabrics) join Stephanie Benedetto and Samanta Cortes in the MouthMedia Network studios powered by Sennheiser.

In this episode:

  • How ADAY Clothing was founded by Meg He an active runner  and Nina Faulhaber a competitive gymnast, different in everyday activities and clothing they wore at work
  • Comfy, great for travel, filling void in market
  • Sweat wicking, breathable , all stretchy, many are wrinkle resistant, all machine washable, making life easier
  • Company started buying from stock fabric companies environmentally conscious, and eventually developed own fabrics as they’ve grown, which drape nicely, and polyester is recycledADAY
  • All about seeking fibers and fabrics that feel great or have properties they love, no internal R and D team developing fibers
  • Aim to get the best of both worlds – performance and feel beautiful to touch
  • An ethos of minimalism
  • Using one fabric in a garment
  • How the company doesn’t think in seasons, wanting clothing to be a staple worn multiple times a week for different purposes
  • Creating a hero piece that can be worn over something else
  • “Something borrowed shirt” the most popular item
  • A color palette primarily of neutrals and blacks, navys, launching some greens
  • As colors go in and out of seasons, that palette allows clothing to be more versatile despite trends, including whit
  • Initial problems in construction were identified and solved by customer feedback
  • Supply chain, some US, some internationally – criteria for choosing factories includes both technical and sustainability abilities
  • Why ADAY started working with a Portuguese factoryADAY
  • How design helps manage return rates
  • New developments in new collection – “Experiments in Conscious Design” – focusing on working out how to optimize an improve the way they are designing
  • A jacket made from 41 recycled plastic bottles
  • Working with women doing amazing things like Britt Bergmeister. ODM/ODC (Off Duty Model, On Duty Citizen), and Summer Rayne Oakes, model and super environmental activist, who are using their platform for their efforts
  • The company culture
  • Moving from corporate America to a fashion startup
  • Considering a one year rotation in London

049 – Steve Greenberg of Pointcarre – Photoshop on Steroids


Textile design software to create fabric realistic weaves, knits and prints

PointcarreSteve Greenberg, President, Pointcarre, North America, joins Stephanie Benedetto and Samanta Cortes in the MouthMedia Network studios powered by Sennheiser.

In this episode:

  • CAD textile software, computer aided design, allows almost anyone to design own fabric and print and simulate before end product to see exactly what it would look like
  • Loom networking to send immediately to a loom anywhere in the world
  • Can see yarns, determine knit and woven structure (more than 4,000)
  • Set up gauge correctly, and in correct weave structure
  • Working with a print and repeats of the design
  • Easy to pick up software if you have basic knowledge
  • Different kind of materials, even utilizing silver, want to know attributes of fibers to know how they will react
  • Software does costing too
  • How this software allows changing business model, cost structurePointcarre
  • Take any photo of your product, apply grid, then can map and wrap with any fabric/pattern and fully envision the product
  • Full Pantone color palette
  • People are trying so many new types of stitches and structures
  • 3D envisioning software
  • Can go right to digital print in tonal ranges, big thing with watercolors
  • Doing what you love

048 – Matt Kolmes of Supreme Corporations – Yarn, Conduction, and Sharks, Oh My!

Matt Kolmes

Conductive smart yarns…

Matt KolmesMatt Kolmes, CEO of Supreme Corporations (creator of the VOLT Smart Yarns) joins Stephanie Benedetto and Samanta Cortes in the MouthMedia Network studios powered by Sennheiser.

In this episode:

  • Doing military work, being approached by military defense contractors, Top Secret, who said “Don’t ever say our name,” – what did this mean, and they realized the contractor probably realized they had perfect equipment for making conductive yarn, and an “aha “ moment
  • How Kolmes was always jealous of wearable tech and smart yarns
  • Most yarns had metal on the outside of the yarn, which exposed the conductive service
  • How Supreme assessed they were disappointed, evaluated there was a solution, and designed insulation that could be soldered without strippingMatt Kolmes
  • Sewing thread is the superhero of yarns
  • Invention of protected copper wires so won’t break
  • 185 patents in 54 years in 60 countries, with 15 more pending
  • Why it is important to only protect what is protectable, what’s new, novel, and hasn’t existed before, looking at prior art (other patents relatable)
  • How Supreme makes sure to keep half the invention a trade secret
  • How a father’s offer changed Kolmes’ career path
  • All their yarns are composite yarns, and they adding one new yarn per month
  • Conductive yarn that changes color at a certain temperature, color shift yarn, can set temperature color changes
  • Why North Carolina is a great place for fashionMatt Kolmes
  • Changing color of yarn with electricity
  • How apparel with conductive yarn can have a logo that can become an on-off switch
  • A reality show, and sharks
  • How yarn is exciting.
  • A passion for savings lives, and a yearning for filmmaking, and how being a dad gives him the best moments of his week


047 – Manon Clavel – Dressing Delta

Manon Clavel

Producing uniforms for Delta Airlines, and successful business development and consulting for textile and garment manufacturing companies from around the world with Manon Clavel…

Manon ClavelManon Clavel is a Business development professional and consultant for textile and garment manufacturing companies working with apparel Industry leaders across categories including Levis, Nike, Ralph Lauren, the VF corporation, Vans, Theory, Marc Jacobs, Tory Burch, Brooks Brothers, Burton Snowboards, Athleta, Gap, Banana Republic, Target and other US brands. Clavel joins Stephanie Benedetto and Samanta Cortes in the MouthMedia Network studios powered by Sennheiser.

In this episode:

  • How Delta Airlines decided to renew uniforms, trying to make more comfortable and make more stylish
  • Working with a designer like Zac Posen and what that means strategy wise
  • How new uniforms raises image of the airline around the world
  • The importance of an American company and American designer
  • Stretch and stretch fabrics and why bi-stretch is importantManon Clavel
  • Testing and testing, with so many technical aspects for textiles, apparel and uniforms to produce high quality, and the challenges to accomplish that
  • Everyone is going to be wearing the same uniforms in an airline, so they have to look alike, they can’t have variance, and color consistency is important
  • Need to work with a factory that has the ability to maintain consistency over a long period of time
  • Clavel’s consulting business, and getting a start into a brand, with vendor and supplier, and understanding them and what makes them different
  • Keeping internal drive and motivation, needing a certain type of personality to avoid getting discouraged, some wins Clavel’s proud of such as Nike
  • The crucial nature of sustainability and the continued learning curve for the industry
  • Traveling to Europe, and loving a new family

046 – Alejandro Muther of Kimetric – Map, Measure and Trace Real Time Retail Data


Measuring consumer behavior and provide real time analytics for brick and mortar stores…

KimetricAlejandro Muther, CEO of Kimetric (increases sales by creating unique customized experiences for consumers at point of sale while collecting and analyzing information about their profiles and behavior) joins Stephanie Benedetto and Samanta Cortes on location at NRF Big Show. MouthMedia Network is powered by Sennheiser.

In this episode:Kimetric

  • With Kimetric, a 3D camera tracks reactions and how consumers are looking at touching or picking up products
  • Real time data analytics
  • Aggregating data so a retailer can know how things are working in the store
  • The process Is not recording personal info, but instead general attributes and generating a profile of consumer
  • Is can be as big or small an area as wanted, each camera covering 60 square feet
  • 3D sensors create a 3D map
  • Neck, elbows, feet, etc. as data points
  • Changing lighting, smells in a retail space in reaction to the data gathered
  • Kimetric was one of the first participants in a Microsoft accelerator
  • Consumer goods companies are paying more attention to measuring customer behavior, but physical retailers are behind
  • Getting data to store associates in real time for employee reactions
  • Access to raw data and monthly/weekly report raw data to actionable items
  • Map, measure and trace is not something enough people are paying attention to

045 – David Marimon of Catchoom – From One Picture, The World


Image Recognition and Artificial Intelligence solutions…

CatchoomDavid Marimon, PhD, CEO & Co-founder of Catchoom (easy, flexible, reliable tools for branded mobile apps and websites.) joins Stephanie Benedetto and Samanta Cortes on location at NRF Big Show 2018 in New York. MouthMedia Network is powered by Sennheiser.

In this episode:

  • Taking a picture and allowing the tech to translate info on what it is, including type of fabric and more
  • How there are a lot of data and marketplaces which manage more and more products from different brands, and they don’t have time to create all the descriptionsCatchoom
  • How those brands and marketplaces can do better job, more efficiently, training a system with AI with all aspects, type of sleeves, collar, neck, finish, etc.
  • Machine learning is a component – as the AI fails as people can fail, then the system learns and gets better and better than humans, and learning from its own mistakes and making corrections, then doesn’t make the same mistake as often
  • Also, static page of advertisement, but hovering over it with the iPad it became 3D and content and story from a piece of paper with Augmented Reality
  • Connecting online with the physical and what’s on the shelves
  • It is about making the connection
  • The pattern itself in the image is the code, the image must be designed to contain it and be recognized
  • Various use cases and partners, how Catchoom has special focus on recognition of objects, different than others on scalability and reachCatchoom
  • Running a pilot is one thing, but afterwards both vendor and brand want to be more successful
  • Measuring results, why one shouldn’t just implement a solution from an innovation perspective, but instead think about how it can increase business
  • A lot more people search by camera — even smaller businesses should be thinking about how people can purchase by taking a photo of a product
  • Vendors are eager to help brands do better

044 – Natasha Franck of EON-ID – Fashion Birth Certificate


Smart textiles for the future, with RFID and the first global system for recycling powered by the internet of things, advancing the circular economy for the fashion industry…

EONRFID technology lives in thread and is embedded in fabric, and can carry all information on that product forever, helping business with counterfeit control, inventory tracking, and improving sustainability. It can connect everyone it touches, and is new technology with endless possibilities. How will we create the future with it? Natasha Franck CEO/Cofounder of EON-ID (developing the first global system for textile recycling powered by the internet of things) joins Stephanie Benedetto and Samanta Cortes in the MouthMedia Network studios powered by Sennheiser.

In this episode:

  • The intersection of physical assets and the blockchain, something that gives products a digital identity, with RFID tags, and connecting it with a cloud, on RFID platform and on blockchain
  • It’s a thread, a chip and antenna, giving a product a birth certificateEON
  • One of the biggest barriers to recycling is material transparency
  • RFID info will help with a system to sort and sepearte intelligently, then upcycle from that
  • Tracking inventory in real time to affect turnaround time of products and meet customer needs,
  • By combining IoT, RFID and circular economy you get great benefit for business
  • Weaving vs. aseembly, attached in the seam during assmbly, and will eventually change into integration into weaving
  • No geo-locate, not sending a signal from the RFID
  • What is future vision, for brands, connected supply chain, how to use IoT in the future, then design to address those business needs
  • All parts of a brand acting as one brain instead of supply chain not talking to production not  talking to retail etc, and not being so siloed.
  • Embedding tech into what you’re already doing, versus designing something from scratch
  • The need to layer this into standard business practice, as things will happen more organically and faster, instead of looking at it as a sustainability expense. By reducing waste, we’re improving a business

043 – Sourcing Journal Summit – Sourcing Trends

Sourcing trends

Sourcing trends and what the apparel sector should learn from both traditional and retail startups, at the 2017 Sourcing Journal Summit…


Mark Rose, SVP, American Eagle Outfitters

Liz Hershfield, Chief Supply Chain Offer, Bonobos

Bill McRaith, Chief Supply Chain Offer, PVH

Bjorn Bengtsson, Chief Merchandising officer, UNTUCKit

About Sourcing Summit 2017: Pain Points + Pivots – October 17, 2017

It’s no longer news that sourcing is facing uncertain times or that retail is evolving faster than most companies can adapt. So now it’s time to talk about which points along the supply chain are causing the most pain and how to pivot and move forward.

Today’s consumers are all but easy to please, Amazon is testing drones that can deliver product in as little as 13 minutes and though most things trade have been verbally upended, nothing concrete has yet been settled or confirmed.

With all this considered, sourcing companies can’t afford to keep doing what they’ve always done.

The Sourcing Journal Summit is the most exclusive gathering of supply chain executives leading the sector’s latest initiatives. Top thought leaders will share key insights, talk about how they’re transitioning in this altered landscape and discuss the kinds of pivots and plans that will keep bankruptcy at bay—all through keynotes and interactive panel discussions designed to bring today’s sourcing issues to life.

More news and information at SourcingJournal.com