Fashion trend forecasting…
Sharon Graubard, Founder and Creative Director of MintModa (trend forecasting which enables trend-right product for all fashion and design-related industries – (profile)), joins Stephanie Benedetto and Samanta Cortes in the MouthMedia network studios powered by Sennheiser.
What MintModa looks for, looking for the thread, and trends as a mirror
Graubard shares how as a fashion forecaster she analyzes what’s going on — on the street and in culture — and meaningful narratives about fashion, along with some direction. How analysis happens, how the seeds of what’s coming are here and now, and focuses also on home interiors, beauty and design related industries. What she and her team look for, how you can kind of feel it, what’s coming next. Why you still have to travel to see trends, to feel and smell it. Seeing the world on your phone is not ideal, digesting info, how you can’t be everywhere and assess everything, how does info come in, what might be not so much a trend, more like assessing street tribes of fashion, looking for the thread not just low hanging fruit, new contexts, a strange mix bubbling up that becomes newness. Maps with arrows, like a psychological map behind the trend. Designers thinking they are their own trend forecasters, who the Internet affects. Now the consumer tells the industry what’s happening next. Need to see what designers think, along with what people are wearing. A self fulfilling-prophecy vs. a trend being organic? A trend has to be like a mirror.