055 – Francesca Rosella of CuteCircuit – Gold Plated Hugs

Interactive fashion wearable technology brand…

Francesca Rosella (bio), Co-Founder and Chief Creative Director of CuteCircuit (a global leader in interactive fashion integrating new beauty and functionality through the use of smart textiles and micro-electronics), joins Stephanie Benedetto and Samanta Cortes on locations at the 2018 WEAR Conference at FIT.

In this episode:

  • How Rosella started working in the field in 2001
  • How people can use technology to connect with one another, express themselves
  • Creating the first fashion wearable technology brand in world
  • One of the first thing worked on was hug shirt, a t-shirt lets you hug someone over a distance, transferred in a hug message sent over mobile app
  • Why start with a hug?
  • Overcoming a disconnect between design and technology
  • How CuteCircuit did not want wires in garments
  • Pieces of fabric coated with nano-particals to be transparent and conductive
  • Exciting project with Mercedes, designing a pilot suit, sensors for emotions of pilot, lights up in response to sounds and other stimulus, played in theaters
  • What is the definition of “wearable”, must be a garment
  • The ability to have the same electronics in a bracelet as in your shirt
  • Must have fashion meet function
  • Washability issues
  • Sustainability considerations, recycling, use certified textiles, all electronics have restrictions of hazardous substances, and are all gold plated
  • Have recycling program, send back garment, and recycle components, and discount on new garment
  • Creating la ot of costumes for performers
  • The sound shirt that allows deaf people to feel vibration of instruments in a concert

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One Comment

  1. Great to hear someone is exploring fashion meets function.
    Brilliant Buds also believes this and pegs the intersection between fashion and technology in Hearables. In Sept we Kickstart ‘008 The Covert Bluetooth Docking Headset’ which creates wearable docks for your earbuds.
    Check out http://www.brilliantbuds.co
    Instagram: brilliant_buds

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