040 – Brennan Lowery – Lasting Impact

Brennan Lowery

Looking at Kate Spade’s successful supply-chain social responsibility program in Rwanda…

Brennan LoweryWhy would an iconic brand rebuild entire part of its supply chain, taking on major challenges, to go into developing country? A fashion brand executive spearheaded and championed a social responsibility program that was successful, with Brennan Loweryprofitability and lasting impact. Brennan Lowery, a consultant in social responsibility and business development space, and in former Program Management for Kate Spade’s On Purpose CSR program in Rwanda, joins Stephanie Benedetto and Samanta Cortes in the MouthMedia Network studios powered by Sennheiser.

In this episode:

  • A look at why Kate Spade decided to undertake the program and initiative in Rwanda
  • The meaning for employees of a brand that’s willing to spend money outside of their internal needs
  • Being committed to seeing women empowered in different parts of world, transforming community, creating a new cutting edge model for the space of social responsibility
  • The opportunity for that country to compete in a world of global suppliers
  • Participation by a number of partners and experts as part of plan in Rwanda, plus cooperation and support by both US and Rwandan governments.
  • Brennan LoweryEach Rwanda employee (mostly women) averages 4.5 dependents, and the initiative resulted in positive impact on other local business
  • The need for a brand to be telling a story about the specific products coming out of a developing country that is benefitting
  • The goal to work oneself out of a job, and hire a Rwandan in one’s place
  • The need in more parts of East Africa, and between Central and South America
  • Find pockets and crate jobs, teach skills, provide training,
  • Evaluating what space a brand wants to impact, greater meaning for employees and consumers, but the need to see transformation
  • What motivated Lowery and what planted the seed with the brand
  • A dream of hospitality with meaning
  • How there is still a lot of work to be done, and a need to do something

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