Transforming textile waste into pristine new fiber at a molecular level…
Stacy Flynn, CEO/Co-founder of EVRNU (fiber technology transforms textile waste into pristine new fiber. Evrnu has invented the only regenerative fiber made from post-consumer textile waste) joins “Fashion Is Your Business” hosts Pavan Bahl, Rob Sanchez, and Marc Raco at the 2017 WEAR Conference in San Francisco. Powered by Sennheiser. (Flynn’s profile)
A wake up call, impacting the system’s lynch pin, and a prototype
Flynn shares how working in a cloud of pollution gave her a wake up call, realizing a generation of kids who don’t see blue sky, realizing she was linked to the cause of the problem, and how 90% of all clothing is made from clothing or polyester, and we throw away 14 million tons of clothing waste a year in the US alone. She discusses the goal of taking waste and turning it into high quality fiber, impacting the lynch pin of the system, and how the surprising result turned out versatile and beautiful The vision of intervention with minimal disruption, how the first prototype took a t-shirt from solid to liquid to a solid, and the journey of how Target signed on as an early adopter.
The holy grail of transformation, early adopters, and micro-manufacturing models
Separating cotton and polyester on a molecunetorking lar level, how the holy grail is taking a blended garment, liquefying it, separating it then using the individual components, and new processes vs. repurposing existing processes. How the process is actually shapeshifting material, realigning molecules, and the process of pushing through spinnerette determines the final qualities. Samples, licensing, early adopters Levis, Target and seven more not public, and how marketing campaigns need proof now. The difficult truth that a colored t-shirt requires 700 gallons of water to make, helping brands with sell-through rates and sustainability, and why the ability to network helps now, looking at micro-manufacturing models, with small manufacturers linked together to become power manufacturing chains as a localized, globalized model.
Reciprocity, the human spirit, and the Redwoods
Finding ways to build business, saving the environment while honoring designs. The three part adopter program, and how reciprocity creates human solidarity. There is no algorithm on the power of the human spirit to solve a really big problem. And Off the Grid Questions covers the Redwoods, a heavy moment, and accidental eyebrow shaving.
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