031 – Jason Robinson of UPS – A Force of Change

How UPS strategically partners with businesses, from shortening routes, improving supply chains, developing delivery by drones, sustainability and humanitarianism, and data and analytics…

Jason Robinson, Director of Marketing for the North Atlantic Region for UPS, joins Stephanie Benedetto and Samanta Cortes in the MouthMedia Network studios powered by Sennheiser. (Robinson’s profile)

Empowering competition, drones, and Orion

Robinson shares his love of the complexity of movement, how he fell into his job after growing up in UPS out of high school and worked his way up, and being in a new role only around since 2010. What UPS offers businesses to compete with large platforms, the impact of same day delivery, and how UPS creates challenges and forces change, the need for partnerships, and keeping the finger on the pulse. Drones, related regulations/policies, testing drones after the hurricane in Houston, logistics, weight limits, restrictions, how drones can help in rural areas, and challenges of introducing a new technology into existing infrastructure and fully deploying quickly. And the incredible tool Orion, which shortens the routes of drivers, saving millions of dollars on fuel.

Education, reducing the carbon footprint, and the UPS Package Lab

Industry training business about consumer expectations, asking consumers about behavior online, time in transit, custom shipping, the increase of mobile and loss of tablet activity. Sustainability and humanitarian focuses, increasing efficiency and safety by saving mileage and fuel by minimizing left hand turns. Material and packaging options for recycled materials, looking. And the UPS Package Lab has an eco packaging program, which can help with marketing.

Data and analytics, fly fishing, and being a strategic partner

Robust data and analytics from UPS and making those available to businesses, giving the delivery driver the opportunity to go into houses with a doorbell program, and the impact of residential vs. commercial. Personal questions cover fitting in family time, fly fishing in the Catskills, hiking trails, bucket list cultural experiences and wishes, Norway, and New Zealand (and, again, fly fishing). And UPS My Choice, and being strategic partners instead of a vendor.

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